A.P.C. partners with Aesop for a swanky knits-and-delicates wash
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Cult-favorite French fashion brand A.P.C. and high-end soap and skincare company Aesop have teamed up to create Fine Fabric Care -- a cleanser designed for hand-washing that packs major shelf appeal along with a heady, citrus-based scent.
Formulated by Aesop, it contains extracts of pettigrain, lemon and cedarwood. And although it won’t be available for purchase for a while (it debuts in September exclusively at A.P.C. stores), it’s bound to become a staple in stylish laundry rooms.
‘Washing your clothes yourself is a good thing to me,’ wrote A.P.C. founder Jean Touitou, ‘and taking your woolen, cotton or cashmere jumpers to the dry cleaners is altogether a depressing, costly and not-so-efficient affair. ...This gives your mind a break, it smells good too, and once you’ve finished your task, you have, at last, the feeling of having done something.’
Touitou’s personal directions for using the cleanser are similarly quaint and, well, French-feeling: ‘Two soup spoons in a bath tub half filled with hot water, but the water must not be so hot that it burns your hands.’