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Puma launches a pop-up social club in Hollywood

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Global sports and lifestyle brand Puma is launching a pop-up shop Thursday in Hollywood that borrows from the concept of old-school men’s social clubs.

The 6,500-square-foot Puma Social Club, which will be open through Oct. 28 on the first floor of the Sunset Towers (8730 Sunset Blvd.), was created as a spot for ‘the social games we play off the field with friends,’ said a spokesman for the company.

The ephemeral space pays homage to the after-hours athlete — with a beer-worthy set-up of darts, foosball, table tennis and bowling.

And of course the outpost carries a full range of Puma gear, from the classic track jacket and reissued sneakers to exclusive, limited-edition graphic tees. Regular shop hours are from 12 p.m. to 5 p.m.

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The social club is popping up now to coincide with the company’s just-launched ‘Puma Social’ print-and-online ad campaign, which features groups of kitted-out friends bowling, playing ping-pong, singing karaoke and throwing darts.

With a fully-operational cash bar and nighttime snacks menu, the club will be open to age 21-plus night owls for late-night events during its two-week tenure.

For a full listing of happenings, see www.puma.com/social.

-- Emili Vesilind


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