At Swatch, it’s Jeremy Scott time


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I had a great catch-up with Jeremy Scott the other day during a photo shoot for his Adidas Originals fall look book at Milk Studios in Hollywood. Things seem to be going gangbusters for the Los Angeles designer forever inspired by the street, who has mastered the art of the visual pun like no other.

In addition to his own namesake runway label, his Adidas Originals collection and a collaboration with French accessories brand Longchamp, he’s now designing Swatch watches.


The three original styles ($70 each) in Swatch stores now, include a winged watch that is a play on the phrase ‘time flies,’ and a watch with a gilded frame around the face that hints at how Swatches have become collectors’ items, particularly the ones that were artist-designed.

Meanwhile, Scott’s Adidas Originals fall collection includes a follow-up to his popular high-top sneakers kitted out with plush Teddy Bear heads, only this time they’re Panda heads. A beaded red velour tracksuit is inspired by a matador’s outfit, and a pair of jeans has wings protruding from the hips.

He shot the look book with one of his current muses, the up-and-coming L.A. model with pink hair, Charlotte Free.

‘I love that she’s done her own hair,’ Scott says. ‘It’s kind of a ... you to the industry, because you’re not supposed to have that hair as a model.’

Scott and Free sound like the perfect pair.

-- Booth Moore

Photos from Swatch.