California Baby does double duty for celebs and their little ones

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Products from Culver City-based California Baby may have packaging emblazoned with smiley faced suns and crayon-style drawings, but the stuff inside is apparently a big hit with not just the children of eco-conscious parents -- in a pinch, moms and dads are slathering on the company’s sunscreen and creams instead of their own high-end products.

Created in 1995 by Jessica Iclisoy when she couldn’t find a chemical-free and all-natural shampoo for her children, the line of hair-care products, sun lotions and face and body creams does double duty, as a choice for kids and/or anyone with sensitive skin.


Case in point: Rachel Zoe said in an interview that she applied the calendula cream to her newborn baby Skyler’s face when he broke out in a rash on his face. She said she was floored when the rash cleared up by the next day. She added that she and her husband, Rodger Berman, now use the cream themselves, making that one less bottle to tote around in his (Missoni?) baby bag or her (Hermes?) mama bag.

Another celeb mom, Jessica Alba, said she applies the SPF 18 cream to her own body after drenching her little daughter Honor in the stuff. The lack of fragrance, chemicals, parabens, gluten, dyes or soy makes sense for kids, but also for adults who eschew the fillers found in other beauty products.

Upon trying the SPF 18 cream on my own adult arms before setting out on a hike, the formula soaked in easily, and the lack of smell seems like a smart choice for these super-hot days, when perfumed products start to permeate in the heat. If it’s good enough for some Hollywood babies, I figure it’s worth a try. Now when it comes to the wrinkle creams and firming serums these tots have nothing to do with, I’ll stick to the potions for grown-ups. But for getting back to basics, there might be something to this baby stuff.


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-- Melissa Magsaysay

Upper left photo: Rachel Zoe with her son, Skyler Morrison, and husband, Rodger Berman. Credit: John Shearer / Getty Images

Upper right and lower photos: California Baby SPF 30 cream, California Baby Calendula Cream, California Baby Supersensitive shampoo and body wash. Credit: California Baby