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At Swatch, it’s almost Jeremy Scott time -- again

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The second collaboration between Swiss watch maker Swatch and fashion designer Jeremy Scott is due in stores next month.

The five-piece collection of watches includes one with a transparent dial and distorted Dali-esque design (‘Melted Minutes,’ $60 ), a silver version of the rectangular frame seen in the first collaboration (‘Swatch Portrait,’ $70), one with a solid green dial and extra-long leopard print band designed to wrap twice around the wearer’s wrist (‘Swatch Punk,’ $60) and one with side-by-side dual dials (‘Double Vision,’ $100) sporting a red-and-white bull’s-eye design -- the perfect accessory for time-zone-hopping party people.

Also sporting a red-and-white watch face -- but one with a swirling effect -- is a limited-edition heart-shaped number that looks like it could have sprung from Tim Burton’s accessories drawer. ‘Hypnotic Heart’ is nearly 5 inches wide and is designed to hang around the neck on a black silk necklace. Only 777 pieces will be sold -- at an as-yet-unannounced price.

The collection hits retail Oct. 1.

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At Swatch, it’s Jeremy Scott time

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-- Adam Tschorn


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