New York Fashion Week: Gap


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Following the dismissal of the head of global design Patrick Robinson in May, and recent financial struggles, Gap has been plotting a brand reinvention. Putting an emphasis on denim (and the denim studio in Los Angeles) was a start. And so was presenting the spring collection, a design team effort, at fashion week.

The San Francisco-based company’s Vice President of Merchandising Mark Breitbard said that the collection of colored jeans, chambray shirts and wind breakers, candy-stripe T-shirt dresses and flat sandals is a ‘step forward,’ characterizing the pieces as ‘colorful, American and optimistic,’ and adding that Gap expects to announce a new design director soon.


But I think the collection was really about getting back to basics, which is what Gap needs to do -- start with a clean slate.


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-- Booth Moore in New York City