New York Fashion Week Fall 2012: Jeremy Scott logs on to the ‘90s


This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

With the ‘80s trending on the runway, it was only a matter of time before the 1990s got the faux-stalgia treatment, and that time came Wednesday afternoon at Milk Studios when Jeremy Scott sent his fall and winter 2012 collection down the runway.

A candy-colored grab bag of emoticons, rainbow-hued computer keyboard patterns, iridescent skirts and intarsia knits depicting Bart Simpson was accompanied by a soundtrack that included video-game sound effects, Japanese-language covers of Madonna songs and the once familiar AOL ‘You’ve got mail’ alert.


Other computer references -- including a see-through rain poncho with an allover print of a gloved-hand cursor and tracksuits and dresses in an allover print consisting of ‘90s-era Mac screenshots (some bearing the slogan ‘Real Life Sucks’) made it seem like what Scott was really nostalgic for was the dial-up decade -- that sweet spot when technology was still a delicious new frontier and society had yet to be sucked, en masse, down the virtual rabbit hole.

Of course that could be over-thinking it. No matter what Scott was trying to instant-message us, the shimmering Strawberry Shortcake doppelgangers and dudes in Bartman sweaters, iridescent oil-slick trousers and lime-green crocodile pattern hiking boots made us happy we logged on.

And that last look -- the one with the rainbow-maned prancing unicorn cutout the size of the model’s torso?

A winking smiley-face emoticon -- Jeremy Scott style -- if ever there was one.


At Swatch, it’s almost Jeremy Scott time -- again

New York Fashion Week Fall 2012: Thom Browne’s Tim Burton moment


New York Fashion Week Fall 2011: Jeremy Scott brings the rave to the runway

-- Adam Tschorn in New York