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NBC ships campaign DVDs to Emmy voters

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Universal Media Services has sent its Emmy DVD campaign mailer to the 14,000 members of the Academy of Television Arts & Sciences. The contents are listed below with episode titles on the web. What’s new: Each package contains a code for voters to view additional episodes of TV shows in contention. Showtime pioneered that approach last year and now it’s catching on across the industry. Compare this year’s DVD campaign mailer to the one UMS sent out last year.

Note: Though Universal Media Services produces mostly NBC programs, it also produces ‘House M.D.’ on the Fox network.

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DRAMA DISK NO. 1
‘Law & Order: SVU’ – ‘Behave’
‘Parenthood’ – ‘Do Not Sleep with Your Autistic Nephew’s Therapist’
‘The Event’ – ‘I Haven’t Told You Everything’ (Pilot)
‘Law & Order: L.A.’ – ‘Silver Lake’

DRAMA DISK NO. 2
‘House’ – ‘Family Practice’
‘Friday Night Lights’ – ‘Always’ (Series Finale)

COMEDY DISK NO. 1
‘30 Rock’ – ‘When It Rains, It Pours,’ ‘TGS Hates Women’
‘Parks and Recreation’ – ‘Flu Season,’ ‘Harvest Festival’
‘The Office’ – ‘Andy’s Play,’ ‘PDA’
‘Community’ – ‘Advanced Dungeons and Dragons,’ ‘Intermediate Documentary Filmmaking’

COMEDY DISK NO. 2
‘Outsourced’ – ‘A Sitar Is Born,’ ‘Todd’s Holi War’
‘Perfect Couples’ – ‘Perfect Exes,’ ‘Perfect Wedding’

LATE NIGHT
‘Late Night with Jimmy Fallon’ – Featuring Bruce Springsteen
‘Last Call with Carson Daly’ – Featuring Joseph Gordon-Levitt, Metalocalypse, Jimmy Eat World
‘Saturday Night Live’ – Host: Zach Galifianakis. Music guest: Jessie J
‘Tonight Show with Jay Leno’ – Featuring Steve Carell, Jane Lynch, Michael Palascak

RELATED:

Let’s peek inside HBO’s Emmy campaign box

Showtime sends first DVDs of Emmy season to voters

-- Tom O'Neil


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