Viewers doing a 180 on Anderson Cooper’s ‘360’
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Kay Jones, a producer on CNN’s Anderson Cooper’s ‘AC360,’ recently blogged on the show’s website that she ‘deserve[s] the month of May off.’ Well, she might as well take it because Cooper’s fan base is doing just that already.
Cooper’s ratings have been in a sharp decline all year, and so far the month of May is no exception. According to Nielsen, the audience for the 10-11 p.m. hour of his show so far this month is 933,000 viewers. This is the first time he’s fallen below the one-million mark since the dog days of last August. Anderson is losing almost 20% of his lead-in from Larry King and is in danger of being passed in the ratings by MSNBC’s 10 p.m. repeat of ‘Countdown with Keith Olbermann.’ Since the start of 2009, Cooper has lost one-third of his audience.
CNN has invested heavily into marketing Cooper as the face of the network. The hype has never really translated into commercial success, and now that MSNBC is suddenly competitive, CNN finds itself being flanked on the right and the left.
-- Joe Flint