Weinstein Co. delaying ‘Hoodwinked’ sequel
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The Weinstein Co. is pushing back the release of its sequel to its surprise animated hit ‘Hoodwinked.’
Originally set to premiere the weekend of Jan. 15, ‘Hoodwinked Too! Hood vs. Evil’ now will debut in February at the earliest. David Glasser, a senior Weinstein Co. executive who oversees distribution, cited a few reasons for the move.
He said the company is focusing its resources on a big marketing and promotion push for ‘Youth in Revolt,’ its teen comedy starring Michael Cera that debuts Jan. 8, and it is also making some ‘tweaks’ to the animation of ‘Hoodwinked Too.’
‘We were rushing to get the picture ready,’ said Glasser of the decision to hit pause on ‘Hoodwinked Too.’ Although the original ‘Hoodwinked’ also opened on the Martin Luther King Jr. weekend and did well, Glasser believes ‘Youth in Revolt’ is strong enough to ‘own a couple of weeks.’
Glasser added that Weinstein Co. is the final stages of a marketing deal with a fast-food chain, although he declined to disclose any other details on a promotional tie-in campaign for ‘Hoodwinked Too.’
Glasser said a new firm release date for ‘Hoodwinked Too’ has not yet been set, but he hinted he ls looking at February. While Weinstein Co.'s financial challenges have been well documented and the company has over the last 18 months shuffled many of its release dates (including most recently ‘Nine’), Glasser said money is not an issue in the decision to delay ‘Hoodwinked Too!.’ Weinstein Co. did have reason to celebrate yesterday as the company’s movies -- including ‘Nine’ and ‘Inglourious Basterds’ -- were nominated for 12 Golden Globes.
-- Joe Flint