The Morning Fix: Paramount poised to cash in on Bieber fever! Spring is the new summer for Hollywood. OWN gets taste of reality.

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After the coffee. Before wondering if ‘Hall Pass’ is as bad as it looks, or if I’m just too old. And if I’m too old, then Owen Wilson is way too old for those roles.

The Skinny: Wonder what it’d be like to be Justin Bieber for a week? I think I’d rather wait until I was of drinking age to find out. In real news, the MPAA inches closer to yet another potential CEO. 3-D TV heats up next week with the launch of a new channel from Sony, Discovery and Imax. Deadline Hollywood tries to spoil the Oscars.


Leave it to Bieber. I admit that I won’t be rushing out to see ‘Never Say Never,’ the 3-D Justin Bieber movie. But if I had a daughter, I’d be stuck in some line at a multiplex this weekend. If the movie looks like it was thrown together in six months, well, that’s because it was. Los Angeles Times reporter Ben Fritz, who’s always talking to his co-workers about Bieber and his music, takes a look at how Paramount hustled to get ‘Never Say Never’ off the ground before Bieber’s 15 minutes are up.

Dodd for the job? Former Sen. Christopher J. Dodd (D-Conn.) has emerged as a finalist for the top job at the Motion Picture Assn. of America. The position has been open for over a year, and others who have danced with Hollywood but ended up out of the picture include former Sen. Bob Kerrey (D-Neb.) and former Rep. Tom Davis (R-Va). Just last week, veteran communications lawyer Toni Cook Bush was considered a finalist. In other words, this could still be far from a fait accompli. Coverage from the Los Angeles Times and Politico.

3-D TV hits full steam. On Sunday, 3Net, the 3-D cable channel owned by Sony, Imax and Discovery Communications, launches. USA Today has a sneak preview of the 11 new shows. The challenge is that only a handful of consumers have 3-D television sets.

Spring fling. Hollywood is increasingly starting summer earlier. Variety notes that this spring there are 39 wide releases, an increase of 34% from last year. At the same time, so far it looks like there will be fewer big movies this summer.

Spoiling the show. Deadline Hollywood writer Pete Hammond, who chronicles awards season, has been surveying academy members to get a sense of how the Oscar vote will go. I was at the Wall Street Journal several years ago when the late Lisa Gubernick did the same thing -- calling every member -- and it caused quite the outrage at the academy and in the industry. Anyway, I’m not going to read it because I have no reason to spoil the fun, but if you are in a pool and are looking for some inside info, then have at it.

Where’s my cut? The Wall Street Journal says Twitter has a valuation of between $8 billion and $10 billion. Let’s see. I use it for free, and I never see any advertising on it. Yeah, that makes sense. I know that valuation is based on potential, and certainly there is plenty of that. But you know what? Ryan Leaf had a lot of potential too. Citing people close to the company, the WSJ said Twitter had revenue of $45 million in 2010.


Growing pains. Oprah Winfrey’s and Discovery Communications’ OWN Network started out with a bang, but now its ratings have settled into whimper mode. TV by Numbers looks at the ratings, which show, in some key categories, that OWN is doing worse than Discovery Health, the channel that preceded it.

Inside the Los Angeles Times: John Horn looks at the marketing campaign for Adam Sandler’s romantic comedy ‘Just Go With It.’ Activision has pulled the plug on Guitar Hero and laid off 500 staffers.

-- Joe Flint

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