Relativity Media marketing president Peter Adee out after eight months

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Peter Adee, Relativity Media’s marketing and distribution president, is leaving the company after just eight months on the job. He will stay on in a transitional role until June 1.

The marketing veteran transitioned to Relativity in July after the studio took over the marketing and distribution operations of Overture Films and hired 43 of its employees. Overture’s parent company, John Malone’s Liberty Media, closed the movie unit amid a series of box-office duds.

Relativity, headed by Ryan Kavanaugh, has also had a disappointing track record as a distributor. While its most recent release, the Bradley Cooper thriller “Limitless,’ has been a modest success –- it has grossed $46 million since its debut March 18 -- other recent offerings were commercial disappointments. Those include the Nicolas Cage fantasy “Season of the Witch,” the East-meets-West action adventure “The Warrior’s Way’ and the 1980s nostalgia piece “Take Me Home Tonight.’

The job of marketing and distribution chief is central to Relativity as it ramps up its release slate. In the coming months the company will release grade-school comedy “Judy Moody & the Not Bummer Summer” and Tarsem Singh’s mythology-inflected “Immortals.”


The news was initially reported by The Wrap.

Adee, an outspoken marketing executive who has previously worked at a number of studios including MGM, Disney and Universal, did not return calls seeking comment about his departure.

Relativity said in a statement that ‘Adee has no immediate plans for employment.’


Overture Films ends three-year run, hands off marketing and distribution to Relativity Media

-- Steven Zeitchik and Claudia Eller

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