The Morning Fix: Myspace nightmare near end for News Corp. Wednesday is becoming the new Thursday.


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After the coffee. Before deleting that Myspace account.

The Skinny: Is it just me or is the town already emptying out for July 4 and we’re not out of June yet? Remember when Myspace was hot? Neither do I? When News Corp. bought it, the site was already on the slide. It was kind of like giving a star player a big contract one year past his prime.


Cheap space for sale. News Corp. social network site Myspace (I liked it better when it was MySpace) may have a new owner by the end of the week. A company called Specific Media, an ad-targeting firm, is the leading bidder for for the once-hot company at a price of $30 million to $40 million, according to the Wall Street Journal. That’s only $500 million or so less than what News Corp. paid for Myspace in 2005. Additional coverage from the Los Angeles Times. Does the lemon law apply for social networking sites?

Taking on BT. Several major studios including Disney and Warner Bros. are battling British Internet service provider BT, petitioning the High Court to order the ISP to block a site called Newzbin, which they allege carries pirated content. ‘If successful, the case could set a legal precedent and allow content providers to secure greater co-operation from internet service providers to tackle pirate sites,’ writes the Financial Times.

Big bucks. California’s tax credit program designed to encourage movie and TV production in town pumped almost $4 billion into the state’s economy and created more than 20,000 jobs, according to a study by the Los Angeles County Economic Development Corp. ‘The state is getting more in return than it has paid out,’ LAEDC economist Christine Cooper was quoted as saying in the Los Angeles Times. Meanwhile, TV Guide takes an extensive look at all the shows being made outside California.

Is Wednesday the new Thursday? For decades Thursday has been one of the biggest nights of TV watching, on which advertisers spend heavily to promote weekend shopping. Advertising Age analyzes the new fall schedule and has determined that next season Wednesday will have more viewers than Thursday. Now the question is whether the ad dollars will follow.

Back at you. Over the last several weeks Fox has dumped some affiliates owned by broadcaster Nexstar because the company was unable to come to terms on a new agreement with the network. On Tuesday, Nexstar pulled the plug on Fox first in a small market -- Terre Haute, Indiana -- and signed with ABC. More on the spat between Nexstar and Fox from TV News Check.

Don’t be on this list. The Hollywood Reporter looks at the 10 biggest flops of the year. I’m happy to say I didn’t see any of these movies. Is ‘The Beaver’ out on DVD?


Money moves. Variety on Wednesday reported that Paramount Pictures had struck new deals to finance movies. It took just a few hours for another Hollywood news site, Deadline Hollywood, to, uh, what’s the polite way to say this, take issue with the reporting of the story and the skills of the writer.

Long and short of it. CBS’ ‘How I Met Your Mother’ has signed Martin Short for a recurring role on the hit comedy. Vulture with the back story.

Inside the Los Angeles Times: Betsy Sharkey on the new ‘Transformers’ movie.

-- Joe Flint

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