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‘Margin Call’ approaching 250,000 video-on-demand rentals

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Wall Street drama ‘Margin Call’ is racking up solid business via video on demand at the same time that it’s drawing moviegoers into theaters.

The film has been rented online nearly 250,000 times, Lions Gate Chief Executive Jon Feltheimer said on a conference call with media analysts Thursday. Lions Gate owns 43% of ‘Margin Call’ distributor Roadside Attractions.

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At the same time, ‘Margin Call’ has grossed more than $2.5 million in 178 theaters, a relatively large number for a film in limited release and that is available simultaneously via video on demand.

Feltheimer said he expects the thriller about Wall Street’s financial crisis to generate at least as much in video-on-demand revenue as it does in ticket sales. The movie costs $7 to rent on Apple’s iTunes, the most popular online VOD store.

‘This will be a very profitable movie for us due to the low marketing expenses and multiple day-and-date revenue sources,’ he said.

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-- Ben Fritz


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