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Harry Potter attraction plans at Universal Hollywood coming Tuesday

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Harry Potter is making his Los Angeles debut on Tuesday.

Executives from Universal Studios and Warner Bros. will unveil and for the first time publicly discuss their plans to build the Wizarding World of Harry Potter attraction at Universal Studios Hollywood at a late-morning news conference.

Universal announced the event, stating in an email that it would be ‘hosting a Butterbeer toast to celebrate a very special announcement.’ People close to the matter but not authorized to discuss the event beforehand confirmed it would be the unveiling of plans to duplicate the massively successful Wizarding World of Harry Potter attraction from Universal Studios Orlando at the L.A. theme park.

Top executives from Warner Bros., which made the ‘Potter’ films and controls licensing rights to author J.K. Rowling’s books about the boy wizard, will be in attendance along with those from Universal. They will include the leaders of both companies: Warner Chairman Barry Meyer and Universal President Ron Meyer (no relation).

In addition, demonstrating the significance of what will likely be a huge investment in building the Potter-themed rides and shops, along with the longer-term boost to tourism, California Gov. Jerry Brown will be in attendance.

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The Orlando Wizarding World of Harry Potter has brought in more than 7 million people in its first year and was the main driver in a 36% increase at Universal’s park there in the first three months of 2011.

The attraction isn’t expected to open at Universal’s Los Angeles location — right next to its film and television studio in Universal City — until 2015 at the earliest.

— Ben Fritz

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