Advertisement
Share

‘The Devil Inside’ blowing past box-office estimates

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

‘The Devil Inside’ is scaring up way more business than most people in Hollywood expected.

Estimates based on box-office returns as of late Friday afternoon indicate the horror film will collect well over $20 million this weekend and could end up close to $30 million. That’s double earlier predictions, based on pre-release surveys that indicated it would do between $12 million and $15 million.

The film is now set to collect almost that much money on Friday alone, including $2 million from after-midnight screenings Thursday.

Where ‘The Devil Inside’ ends up will depend on word of mouth from opening day audiences. Reviews have been overwhelmingly negative, garnering the film a Rotten Tomatoes score of just 8%.

Advertisement

It’s now certain, however, to be the No. 1 movie at the box office this weekend, ahead of ‘Mission: Impossible — Ghost Protocol,’ which will likely earn about $15 million.

For distributor Paramount Pictures, it’s poised to be a huge winner. The studio spent only $1 million to acquire the picture, before marketing expenses.

RELATED:

Movie Projector: ‘Devil Inside’ challenges ‘Mission: Impossible’

Review: ‘The Devil Inside’

Solid start, fast fade for movies

— Ben Fritz


Advertisement