‘Red’ is most rented DVD of 2011, not among top 10 in sales

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The Bruce Willis action-comedy ‘Red’ was the most rented DVD of 2011 but wasn’t even close to the top of the sales charts.

In fact, new data released by Rentrak Corp., the media measurement firm that tracks DVD sales and rentals, shows that only one of the 10 most rented DVDs of 2011 was among the 10 most bought.


The most rented movies are a mix of films that largely enjoyed solid but not spectacular runs at the box office. They seemed to leave theaters with good word-of-mouth, leading people to sample the films via rental. Besides ‘Red,’ the top 10 rentals include such comedies as ‘Due Date’ and ‘Little Fockers,’ thrillers ‘Unstoppable’ and ‘The Lincoln Lawyer,’ and dramas ‘The Social Network’ and ‘The Fighter.’

Among the most bought DVDs, meanwhile, are many of the top-grossing hits of last year. Animated films sold particularly well. Since children often watch their favorite animated movies multiple times, making a purchase was more economical than rental. No. 1 on the list was ‘Harry Potter and the Deathly Hallows: Part 1,’ while other big sellers included ‘Deathly Hallows: Part 2,’ ‘Tangled,’ ‘Transformers: Dark of the Moon’ and ‘The Help.’

The only film to make both Top 10 lists: breakout comedy ‘Bridesmaids.’

Following are both lists in their entirety:

Most rented DVDs of 2011 1. ‘Red’

2. ‘Due Date

3. ‘Little Fockers’

4. ‘Unstoppable’

5. ‘The Social Network’

6. ‘Bridesmaids’

7. ‘The Tourist’

8. ‘The Lincoln Lawyer’

9. ‘The Fighter’

10. ‘Dinner for Schmucks’

Most bought DVDs of 2011

1. ‘Harry Potter and the Deathly Hallows: Part I’

2. ‘Tangled’

3. ‘Harry Potter and the Deathly Hallows: Part II’

4. ‘Cars 2'

5. ‘Rio’

6. ‘The Hangover Part II’

7. ‘Bridesmaids’

8. ‘Megaminds’

9. ‘Transformers: Dark of the Moon’

10. ‘The Help’


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-- Ben Fritz