James Franco and his ‘General Hospital’ performance art project


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‘Do you know what’s going on?’ one observer whispered at ‘Soap at MOCA: James Franco on ‘General Hospital’’ Thursday at the Pacific Design Center.

‘I’m still learning myself,’ another answered.

There were several layers of fiction and reality to the taping of an episode of the daytime drama, starring actor James Franco as the character ‘Franco,’ an artist who leaves fictional Port Charles for the big-time art world of Los Angeles.


New MOCA Director Jeffrey Deitch collaborated with Franco to produce what they consider performance art -- which includes the taping of the episode, the event of watching the taping, the episode that will be broadcast on TV, and a film that Franco is making about the experience, which MOCA plans to screen at the museum at a future date.

With us so far? Read more about the event and what Franco and Deitch are up to here.

-- Daina Beth Solomon

Above: Franco outside the Pacific Design Center, where he taped a ‘General Hospital’’ episode. Credit: Anne Cusack / Los Angeles Times