Book versus Kindle, on video

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San Francisco’s Green Apple Books has decided to pit the old-fashioned book against Amazon’s Kindle in a series of funny, low-rent ESPN-style video showdowns. By today, the third round of the competition, the book is beating the Kindle, 2-0.

Green Apple sells both new and used books and music -- its first episode showed a customer selling used books back to the store (the Kindle didn’t measure up). But if no one wanted to buy vintage paperbacks, comics or hardcovers, then Green Apple wouldn’t be interested in purchasing them for resale. In fact, the customer is sent away with many books that the store doesn’t want to buy. Would it be possible that electronic books and e-readers might erase the value of books as objects completely? That’s not in the video, but it is the bigger question.

Like a boxing match, there will be 10 rounds in the book-versus-Kindle matchup. The team at Green Apple Books says they’ve collaborated on the project, so nobody takes full credit. Keep up with all their videos on their blog and find out when the next one posts by following them on Twitter.

-- Carolyn Kellogg