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Irish children will be getting something more than plastic doodads with their breakfast cereal. Publisher the O’Brien Press has teamed up with Hughes and Hughes Bookstore and American cereal maker Kellogg’s to give away books to kids who collect vouchers from Rice Krispies boxes. Instead of the old-style mail-in for the prize, eager readers can walk into Hughes and Hughes stores to order or pick up their books.
The O’Brien Press, a leading independent publisher in Ireland, publishes books for adults and children, but this program focuses on reading for kids. The books it has selected are for various ages: ‘Boo and Bear’ by Edna Wyley and ‘Bertie Rooster’ by Maddie Stewart are appropriate for children ages 4 and older; ‘Granny’s Teeth’ by Brianóg Brady Dawson is for kids 5 and up; ‘Mad Grandad and the Mutant River’ by Oisín McGann, for those 6 and up; and ‘Hazel Wood Girl’ by Judy May and ‘Epic’ by Conor Kostick are for older kids, 10 and older.
The program, which will include author events at Hughes and Hughes stores around the country, will be promoted as ‘Storytime.’ It doesn’t kick off until February, but cereal boxes with the vouchers are showing up on grocery shelves now.
-- Carolyn Kellogg (no relation)