Tomorrow magazine, the next Good thing

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Six members of the editorial staff of Good magazine were laid off on June 1, including the much-praised editor, Ann Friedman. Two others quit immediately afterward. Good, in some form, will continue without them.

As people leaving an institution often do, they gathered together and had beers. Instead of crying into them, and because they like working together so much, they decided to do one last thing as a group.

That’s Tomorrow. It’s a single-issue magazine, and will be produced before they scatter to the winds to, they hope, new jobs.

In a Kickstarter campaign launched Monday, they hoped to raise $15,000 -- which they did in less than four hours. On the campaign website, they explain:


For the next month, we will crash on one issue of a magazine. No salaries, no health care, no ergonomic office chairs. No foundation grants, no advisory boards, no independently wealthy vanity investors—for now, at least. That means no filler, no product placement, no luxury gift guides. It means we won’t be afraid to publish things that are complicated or sexy or weird... the kinds of things that might just get you fired. (We’ve been there.) Tomorrow will feature original articles and essays about what’s on the cusp, plus fresh design, illustrations, and photography in a quality print publication.

Although no big $500 donors came in, more than 500 people have donate between $15 and $35. ‘This is the people’s mag for real,’ Freidman wrote on the Tomorrow tumblr.

Currently their total is at more than $22,000. ‘I would rather see everyone paid well on this issue before we go and make a second one,’ Friedman told New York magazine Tuesday. But if the contributions keep coming in, maybe it won’t be single issue after all.


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-- Carolyn Kellogg