Valspar shows some love, changes its website
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My colleague David A. Keeps noticed that the paint company Valspar has changed its new Love, Our Style website. Just yesterday I wrote about how it seemed oddly regressive for a company to define ‘couple’ exclusively in his-and-hers terms. This morning, Keeps noted that the style quiz on the site now uses the language ‘you’ and ‘your partner.’
It’s such a simple, little tweak that solves the problem without requiring a site design overhaul. I’m pleased, but not everyone will be. Check out my original post and you can see the first reader comment to come in. It closes with the line, ‘Gays like you are cultural fascists.’ Well, hugs and kisses to you too!
I can give this story a happy ending. When my cultural fascist husband, Todd, and I decided to remake our kitchen earlier this year, we tested about 20 different paints from Lowe’s, Home Depot, OSH and Jill’s Paint in Atwater Village, where we had purchased exterior colors the year before. (Cultural fascists like everything to look right, you know.) After two weeks dedicated to insulting each other’s choices, we compromised on Beach Cottage, a Valspar paint from Lowe’s. When we bought the paint, however, we accidentally gave the paint mixer the wrong color chip. Lowe’s let us exchange five gallons of mixed paint -- not once, but twice (don’t ask) -- no hassle whatsoever.
-- Craig Nakano
