No más fast food, por favor!

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As anyone who’s ambled through Mexico knows, the country has an obesity problem. Now the leftist Democratic Revolution Party, or PRD, wants to take action at what it says is one key aspect of the problem: television advertising for junk food that’s targeted at children. According to the bill proposed by legislator Alejandro Sanchez Camacho, Mexican boys and girls see 140 commercials each day for junk food (comida chatarra). Four in 10 Mexican children are obese, the lawmaker says. The proposed law would ban ads in electronic and print media ‘for products of low nutritional value.’ Mexico’s powerful and well-connected food industry is sure to resist the measure.

Posted by Héctor Tobar in Mexico City