PREACH IT! Ashton Kutcher is his own publicist; no press release over 140 characters


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If there’s one thing Ashton Kutcher does well, it’s getting the press worked up into a frenzy. Well, OK: Kutcher also has some pretty breathtaking skills in the standing-around-cooking-in-his-own-hotness category, but that is neither here nor there.

Great. Now we’re thinking about Kutcher’s abs. But look, the point is, if you’re a middle-of-the-road star, or just wish you were one, nobody knows how to maintain his fame, in 140 characters or less, quite like Kutcher.


The latest example of his prowess comes just this week, in a tweet he made about a trip he’s taking with wife Demi Moore. If you believe the sweatier tabloids, Moore and Kutcher are going through a rough patch in their union, instigated by a lady named Brittney and an allegation of an ‘open marriage.’

Moore has responded by tweeting sexy pictures of herself ‘with hubby,’ as she puts it. But Kutcher’s tactic is much more media savvy in a way. He tweeted that he and Moore were in Israel to ‘forge bonds with our similarities & find compromise in our differences.’

Does this refer to a specific rocky relationship? An end to generations-old hostilities between Israel and Palestine? A Kabbalic truth? Some? All?

The media doesn’t seem to know, either, but it’s devoting an awful lot of time to guessing, and therein the genius in Kutcher’s brief communique: At this hour, there are roughly 250 online media stories devoted solely to that tweet.

— Leslie Gornstein