As celebs stay ‘dead,’ Digital Death campaign cuts minimum pledge


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Lady Gaga, you’ve been marked down.

With celebrities still ‘dead’ on social media three days into a charitable campaign some thought would be a quick hit for a million bucks, Keep a Child Alive has cut its minimum Digital Death donation in half, to $5.

Wednesday and Thursday, $10 was the least a supporter could pledge to bring the likes of Usher, Ryan Seacrest, Kim Kardashian, Justin Timberlake, Jennifer Hudson and Serena Williams back to Twitter and Facebook.

Even with the cut, as of 2 p.m. PST Friday, Alicia Keys’ campaign was still short about $800,000 of the million bucks being sought in the interest of helping AIDS victims in Africa and India -- and that’s after being stalled in the high $100K range Thursday.


Danny Bonaduce spoke out Wednesday, calling the campaign ‘emotional blackmail,’ even though he deemed the cause a good one.

Any bets on how long it’ll be till the celebs participating all pool their cash and split the difference, so they can get back to conducting business on social media?


Danny Bonaduce: ‘Emotional blackmail’ for World AIDS Day

Lady Gaga, Ryan Seacrest and more swearing off social media for charity

-- Christie D'Zurilla