Chicks dig Porsches

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

No, this is not a dating tip. It’s just that the percentage of female Porsche owners has nearly doubled -- from -- 11.5% in 1998 to 20% in 2006. Breaking it down by model, the portion of women in the driver’s seat of a 911 has grown from 12% to 22%, Boxster babes have increased from 15% to 24%, and the share of female Cayenne drivers is a considerable 35%.

The Boxster is perfectly understandable, as that car was always an attempt by Porsche to tap into the burgeoning market of well-to-do women looking for something sexy and soft-topped. But the figure for the Cayenne (pictured) just goes to show that a sizable proportion of women dig SUVs too.

There are no official figures yet on Cayman drivers, but it’s fairly safe to assume that a similar state of affairs exists there. All this is good news in general for Porsche, as the company is making a tidy profit these days, thanks in no small part to the Cayenne. There’s even talk that Porsche might purchase the beleaguered Volkswagen Group.

And just in case you were looking for a dating tip: Good grooming goes a long way.

-- Colin Ryan