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Goodbye El Porto? Not at LA Land.

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This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

Department of bad ideas: Curbed LA, linking to the Daily Breeze, reports that residents of the El Porto section of Manhattan Beach have decided to change the name of their neighborhood.

Curbed: ‘The new name is North Manhattan Beach: a moniker that sounds very MTV reality show-ready. Describing the area ... one resident tells the paper: ‘It had sort of a tainted image for years during the ‘80s and ‘90s - just that it was a place where people went to drink and party. It wasn’t sophisticated, which is more of the way we want to go.’

The Daily Breeze:
‘Hoping to transform a funky village with a dreary history into a cosmopolitan enclave with a vibrant future, shopkeepers and residents in north Manhattan Beach have dropped the neighborhood’s long-held name in favor of something more posh.’

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This is kind of like hearing that your favorite dive bar is closed for renovations. El Porto is a terrific urban beach -- yes, it’s a little scruffy, but that’s part of the appeal. So is the name -- it has a great ring to it. So, to LA Land, it’s still El Porto.

Photo Credit: That’s me, and my son, at El Porto.

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