NASCAR’s Earnhardt Jr. gets a real job

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Helping a fledgling company get along always brings a nice, warm feeling. Voodoo Ride was set up this year, and one of its participants is Dale Earnhardt Jr. He’s a NASCAR driver, so this attempt at getting a ‘proper’ job should be congratulated.

Dale and his chums have launched a product called Hypd (apparently, NASCAR guys aren’t known for their spelling) as part of a range of car care products. Hypd puts a long-lasting, high-gloss finish on tires. After a visit to the carwash, most tire shine products last only a few days, but Hypd’s makers claim that their product lasts for weeks. This is done by using a three-part silicone system plus two sophisticated additives that bond to tires, forming a protective barrier that prevents cracking, fading and premature aging. And nobody likes to crack, fade or age prematurely.

Frankly, one would have thought that there were more important things to worry about than shiny tires, but some people are OCD like that. Hypd will be available from early 2008 (see VR’s website for more details) and will cost $10.99.

-- Colin Ryan