‘Whole Paycheck’ no more

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

Whole Foods Market has a reputation for good food at high prices, earning its Whole Paycheck nickname. But in a sign of hard economic times, the organic and natural foods retailer is embracing store coupons to entice shoppers to its Southern California stores.

Here’s a coupon that offers shoppers $10 off $50 in purchases, a 20% discount. The only restriction listed on the coupon is that it can’t be applied to the purchase of gift cards. The coupon expires Nov. 30.

Some people also will find the coupon in a door-hanger that Whole Foods is distributing in some neighborhoods near its stores.

If you know of good coupon deals for Whole Foods or other retailers, post the information and links in our comments section.

-- Jerry Hirsch

Photo: Wines on display at a Whole Foods Market in El Segundo. Credit: Liz O. Baylen / Los Angeles Times