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Detroit Auto Show: Ford unveiling new Taurus today

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Ford Motor Co. is unveiling its redesigned 2010 Taurus today. The front-wheel-drive model, which will be available this summer, will share a motor, a platform and a base price ($25,999) with the current Taurus. But nearly all the rest of the car has been redone to incorporate styling inspired by Ford’s highly regarded European lineup and to bring in more luxurious features to set the sedan apart from competitors such as the Chevrolet Impala and Toyota Avalon.

The Taurus single-handedly redefined the sedan in the late 1980s and became the nation’s top-selling passenger car. But it was also the Taurus, starting with an infamous oval-inspired redesign in 1996, that drew intense public scorn and became synonymous with cheap, uninspired manufacturing. Ford finally killed the Taurus in 2006 -- only to clumsily resurrect it a year later. Can the new Taurus save Ford again?

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Check out our full story by Ken Bensinger here.

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