True Religion opens a Century City store

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Premium denim retailer True Religion -- maker of jeans that can cost almost as much as a washing machine -- opened a new store today at the Westfield Century City Shopping Center. The store is the Vernon company’s seventh in Southern California and its 51st overall.

The 1,324-square-foot location carries the entire True Religion collection for men, women, kids and infants, including its trendy jeans, a growing denim sportswear and handbag collection and licensed products such as footwear, swimwear, headwear and fragrances. The jeans often come with details such as flaps on the pockets and large, multicolored stitching.

True Religion Apparel has boutiques in the U.S., Canada, Germany, Britain, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. Its True Religion Brand Jeans, which retail for $172 to about $400, also can be found at upscale department stores, specialty boutiques and online.

True Religion says it plans to open a store in the Beverly Center in mid-May and one in Malibu in late 2009.

-- Ron White