Wal-Mart to offer more than 100 toys for $10 during the holidays
This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.
After the success of its “10 for $10” toy program last year, Wal-Mart is expanding its lineup of $10 toys for the holiday season to more than 100 items.
The move is the latest in an increasingly heated holiday toy battle as retailers race to attract frugal shoppers.
Wal-Mart said it had worked with its suppliers over the last year to offer an assortment of top brands, classic toys and newly released items for $10, including Barbie dolls and Transformers action figures.
“This year it’s bigger, it’s better,” Laura Phillips, vice president of toys for the company’s U.S. division, said in an interview. “It’s about the wish list for the kids, and we know these price points help parents deliver.”
The discount giant said the $10 prices would last through Christmas. Some of the toys feature markdowns of as much as 50% off the chain’s regular prices.
Retailers are “going into this holiday season with a different mind-set than they had a year ago,” said Sean McGowan, a toy analyst at Needham & Co. “No surprise that everyone’s gearing up for a very tough battle.”
Wal-Mart $10 toy highlights:
- New Transformers 2 Deluxe Action Figures
- Barbie Cut and Style Rapunzel
- Games such as Connect 4, Battleship Monopoly, Trouble and Jenga
- Vtech Explore and Learn Helicopter
- Tonka Light and Sound assortment (firetruck, dump truck, etc.)
- New Littlest Pet Shop Online Animals (virtual pet) or Littlest Pet Shop Playpack sets
- Clean-Up Pup Barbie Play Set and Mermaid Splash & Style Barbie
- New Play-Doh Burger Builder Set
- New Garanimals line Bath Boat (with squirter) and ABC 50 wood blocks kit
- Hot Wheels Trick Track
- LEGO Bionicle Legends set
- New Nerf-N-Force Sword
- My Little Pony So Soft Newborn
- Little Dreams Interactive Baby Doll
-- Andrea Chang
