Readers offer new slogan ideas for pork, still the other white meat


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Last week, the L.A. Times reported that the National Pork Board had pushed aside its famous “other white meat” ad campaign and herded out a new official slogan: “Pork: Be inspired.”

The industry group has said it will spend $11 million to advertise the new slogan. It’s unclear how much they spent coming up with that marketing gem.


I was pretty sure there were better ideas out there. For free. I mean, really. How tough could it be?

Turns out, it’s not that tough. Readers posted suggestions on The Times’ Money & Co. blog, and e-mailed in ideas, that were funny, quirky and downright odd.

Other people were less than amused by this tongue-firmly-tucked-in-cheek call for ideas.
All I can say is this: You’re absolutely entitled to your opinion. Thank you for sharing it with me. Thank you for reading the Los Angeles Times. And you’re right. I’m not a professional comedy writer. I just have a strange sense of humor, I suppose.

I promised that I would highlight the best of the ideas readers sent in, so let me stop hogging space. Credit is listed after each would-be slogan:

Pork: the gateway meat.
• Zuez Ochoa, of Salem, Ore.

Getting High On The Hog
• Larry Haynes, of Pasadena

Pork: Bacon PHAT Is Where It’s At
• Amy Kaspar, of Chicago, Ill.

Pork -- pig out on us!
• Jerry Rioux, of Nipomo, Calif.

Pig out!
• Teresa, from a post to the Money & Co. blog

Pork: the better white meat
• Jacqueline Ochsner, of Santa Monica.

Squeal of fortune.
• Zuez Ochoa, of Salem, Ore.

Taste Satisfaction
• Brian Boorsma, of Sherman Oaks

-- P.J. Huffstutter