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Kimberly-Clark to launch ‘designer’ toilet paper roll covers

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Apparently, even toilet paper rolls can be fashionably dressed.

That’s the rather whimsical tack taken by consumer products giant Kimberly-Clark Corp., which is launching a ‘spring line’ of colorful covers to hold extra rolls and add pizazz to the bathroom.

The company tapped interior designer Jonathan Adler to be the creative brain behind the ‘collection’ -- and the three designs bear his signature stamp of graphic prints combined with bold color (and fancy descriptions such as ‘chevron pink,’ ‘clover green’ and ‘barjello blue’).

The covers are meant to highlight a new version of Kimberly-Clark’s Cottonelle toilet paper. The company’s other mission: to ‘change people’s point of view on toilet paper.’

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Adler was game, and said his passion lies with transforming mundane objects into ‘eye-catching conversation pieces.’

‘Until now, toilet paper has been a relatively untouched canvas,’ Adler said in a statement.

Those seeking a conversation piece for their loos can either order one for $3.99 at www.respecttheroll.com. Or just buy a specially marked package of Cottonelle toilet paper and pay $1.99 for shipping.

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--Shan Li


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