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Kimberly-Clark to launch ‘designer’ toilet paper roll covers

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Apparently, even toilet paper rolls can be fashionably dressed.

That’s the rather whimsical tack taken by consumer products giant Kimberly-Clark Corp., which is launching a ‘spring line’ of colorful covers to hold extra rolls and add pizazz to the bathroom.

The company tapped interior designer Jonathan Adler to be the creative brain behind the ‘collection’ -- and the three designs bear his signature stamp of graphic prints combined with bold color (and fancy descriptions such as ‘chevron pink,’ ‘clover green’ and ‘barjello blue’).

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The covers are meant to highlight a new version of Kimberly-Clark’s Cottonelle toilet paper. The company’s other mission: to ‘change people’s point of view on toilet paper.’

Adler was game, and said his passion lies with transforming mundane objects into ‘eye-catching conversation pieces.’

‘Until now, toilet paper has been a relatively untouched canvas,’ Adler said in a statement.

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Those seeking a conversation piece for their loos can either order one for $3.99 at www.respecttheroll.com. Or just buy a specially marked package of Cottonelle toilet paper and pay $1.99 for shipping.

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