Opinion: Viacom, Joost and YouTube

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The Viacom-YouTube telenovela took another turn today when Sumner Redstone’s firm announced a distribution deal with Joost, the online TV outlet that’s built on a file-sharing network. Joost’s network has little in common with its founders’ first celebrated creation, Kazaa, or even with YouTube. But it adds an interesting third prong to the media conglomerate’s strategy for circumventing everybody’s favorite online video site. Read more on this topic at the Bit Player blog.