L.A. Reid officially named chairman and CEO of Epic Records
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Antonio ‘L.A.’ Reid’s new post at Epic Records had been reported for months, but on Monday, the Grammy Award-winning producer was officially named chairman and chief executive of the label.
The announcement came from Doug Morris, CEO of Sony Music Entertainment. Reid will report to Morris and oversee the day-to-day operations of the New York-based label.
‘L.A. repeatedly has proven over the course of his celebrated career that he knows how to develop world-class artistry,” Morris said in a statement. “We are very happy to have an executive of his talents leading Epic Records as we begin an exciting new chapter of growth for Sony Music Entertainment.’
Reid previously served as chairman of Island Def Jam, from which he departed to become a judge on Simon Cowell’s American version of ‘The X Factor.’
The Epic roster will reportedly feature select artists developed from “The X Factor” franchise, as well as other new signings, including YouTube sensation Karmin.
‘I look forward with great enthusiasm to joining the Sony Music family, as it affords us the opportunity to build Epic Recordings as the revolutionary music company of tomorrow. We are deeply committed to discovering and developing the next generation of superstars as well as implementing a fresh and innovative business model,” Reid said in a statement. “It is also my distinct pleasure to be once again joining Doug, who is an amazing leader and the most visionary and forward-thinking executive in the music entertainment industry.’
Before his stint at Island Def Jam, Reid worked as president and CEO of Arista Records and was co-founder and co-president of LaFace Records. He’s had a hand in albums from artists including Mariah Carey, Justin Bieber, Kanye West, the Killers, Bon Jovi, Jennifer Lopez, Rihanna, Avril Lavigne, P!nk, Usher and OutKast.
-- Gerrick D. Kennedy