Sean ‘Diddy’ Combs to launch music-themed cable network?
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Sean “Diddy” Combs has had his hands in music, film, reality TV, fragrances, clothing, restaurants, liquor and headphones. Now, the multi-hyphenate rapper-entrepreneur is looking to further expand his brand (and his wallet) by launching a music-themed cable network, according to a report in Broadcasting & Cable.
Combs is hoping to roll out the music-themed network, Revolt, on December 12, 2012.
For the venture, Combs is reported to have aligned with former MTV programming chief Andy Schuon to develop the network that will be aimed at African American audiences. It is being reported that Comcast will distribute Revolt. In April, the cable provider announced that it would solicit proposals for ‘independent channels’ as a commitment to the Federal Communications Commission to help launch minority-owned networks. It plans to launch 10 over the next eight years, with four being majority African American-owned, two being majority Hispanic-owned and two being operated by American Latino programmers.
But what would a Diddy-backed network look like?
No stranger to TV, he’s previously launched a handful of branded series for MTV, including three successful incarnations of “Making the Band,” a spinoff, “Making His Band,” and “P. Diddy’s Starmaker.” (The latter two lasted only a single season each.) He also looked for an assistant in an “Apprentice”-style reality competition for VH1 called “I Want to Work for Diddy.’
He’s also guest-starred on shows such as “Entourage,” “CSI: Miami” and “Hawaii Five-0'; led the cast of a television adaptation of “A Raisin in the Sun”; and played a memorable role in the Russell Brand comedy ‘Get Him to the Greek.’
A Combs representative said the rapper had no comment on the deal.
-- Gerrick D. Kennedy