Monthly web report: 127 million page views for July


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The performance of, and recent developments there, are covered in this memo to staff from Executive Editor for Interactive Meredith Artley:

Colleagues: We can’t say the summers are slow anymore. set an all-time record of 127 million page views for July, cruising past the previous record of 120 million set in May. That’s 66% growth from this time last year. More than 19 million unique users visited in July, another all-timer.


We were on track to break that May record by a few million page views, and then the earthquake happened, pushing us even further ahead.

You’ll see more traffic driving elements in the most-viewed lists below. But there are other reasons for the growth. We’re using technology and the Web at large to spread our journalism far and wide. keeps getting better at SEO (search engine optimization), which means our stories are ranking higher in Google and other search engines. We are also performing better on sites like All that adds up to more exposure and more readership than ever before.

Other highlights of the month included the launch of Hero Complex, the new sci-fi and beyond blog featuring Geoff Boucher and other print and Web contributors. Hero Complex was the home for our outstanding Comic-Con coverage, with great live blogging, creative video and exclusive interviews. Also, Eric Ulken and the “cool kids” team took a break from their hard news database work and launched a fun database of L.A. dog names and breeds. Some great work went into the “Big Burn” fire series. And to top it off, is a finalist in four categories for the Online Journalism Awards:

Coming up: The Olympics blog is about to go full steam ahead with the opening ceremonies this Friday. Folks are also preparing for the conventions later this month.

Most-viewed articles for July:

  1. Jackson’s Obama comments almost went unnoticed (Matea Gold)
  2. 5.4 quake rocks L.A. area (Joel Rubin, David Pierson and Mitchell Landsberg)
  3. IndyMac Bank seized by federal regulators (Kathy M. Kristof and Andrea Chang)
  4. McCain’s broken marriage and fractured Reagan friendship (Richard A. Serrano and Ralph Vartabedian)
  5. For Republicans, the Senate outlook is bad (Janet Hook)
  6. Concerned about gang signs, NFL reviews tapes (Sam Farmer)
  7. Banks hit by fallout from the crisis at IndyMac (E. Scott Reckard and Andrea Chang)
  8. Interrogation, then revenge (Joel Rubin and Ari B. Bloomekatz)
  9. Los Angeles condo sells for $2,848 (per square foot) (Roger Vincent)
  10. In study, evidence of liberal-bias bias (James Rainey)

Top 20 blogs for July follow. Blog traffic broke an all-time record this month of more than 12 million page views. Tony Pierce notes that July 2007 blog page views were 2.2 million page views. Incredible growth.

  1. Top of the Ticket -- 1,800,770 PVs
  2. The Dish Rag -- 1,666,702
  3. L.A. Land -- 1,205,609
  4. Gold Derby -- 655,369
  5. Show Tracker -- 516,324
  6. Lakers
  7. Countdown to Crawford (more than 500K in its first full month)
  8. Hero Complex (launched July 16)
  9. Technology
  10. Web Scout
  11. The Big Picture
  12. Booster Shots
  13. The Daily Travel & Deal Blog
  14. Opinion L.A.
  15. The Homicide Report
  16. L.A. Now
  17. Ticket to Beijing (Olympics)
  18. Money & Co
  19. Entertainment News & Buzz
  20. L.A. Unleashed

Your Scene, our user-generated photo service, generated 6.6 million page views in July. Bravo to Lindsay Barnett, Your Scene producer extraordinaire.


Top photo galleries:

  1. Dancing badly with the stars (Elizabeth Snead)
  2. 10 magazine covers that shook the world
  3. A brief history of the Joker (Patrick Day)
  4. Deaths that shocked us
  5. Celebrity shots
  6. Las Vegas party pools (The Guide)
  7. Gap fire
  8. 5.4 quake rocks Los Angeles area
  9. Foreclosed and for sale: Bank-owned listings from Glendale to Redondo Beach
  10. A marriage in pictures: Madonna and Guy (Elizabeth Snead)

Top video:

  1. King-Harbor Hospital lobby death - 21,056 streams - LAT
  2. Security camera captures California earthquake - 19,774 streams - LAT (footage courtesy of Incycle in San Dimas, CA )
  3. Time-lapse journey through Comic-Con - 16,332 streams - LAT
  4. Jackson apologizes for remark - 15,603 streams - AP
  5. Woman murdered in Century City - 12,410 streams - LAT
  6. Kenneth Turan reviews ‘The Dark Knight’ - 11,871 streams - LAT
  7. Inside Qantas flight - 2731433 - 11,107 streams - AP
  8. Governor: Californians need to prepare for anything - 10,476 streams - KTLA
  9. Customers grow furious outside Encino IndyMac branch - 10,091 streams - KTLA
  10. Quake recap: LAX flooding, viewer experience, CalTech maps - 9,408 streams - KTLA

That’s it. Questions, concerns, ideas for an even brighter future? Send ’em along.
Meredith Artley

Executive Editor,

Links for the Mac geeks: