Gatorade discontinues its Tiger Woods drink
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Gatorade says it is discontinuing its Tiger Woods drink, but made the decision before the golfer’s recent troubles led to a firestorm surrounding his personal life.
The decision to drop the drink, called Tiger Focus, was first reported by trade publication Beverage Digest in an issue dated Nov. 25, days before the incident at Woods’ home in Florida.
The brand — a unit of PepsiCo Inc. — says the decision does not have to do with recent events. A spokesman says the decision came several months ago.
The drink debuted in March 2008.
Beverage Digest estimates it represents less than 5% of Gatorade’s volume. Sales volume of Tiger Focus was down 34% this year through October.
-- Houston Mitchell