Amazon’s Jeff Bezos talks about Zappos deal on YouTube

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Amazon.com snapped up online shoe store Zappos, and Jeff Bezos wants to talk about it. In a YouTube video posted today, Bezos waxes philosophical about Amazon’s never-tire formula for success and how he believes that formula is shared by Zappos.

In a grainy video that looks hastily created, Bezos campily walks through a written list of ‘everything’ he knows, which is four things: Obsess over customers, invent, think long term, and that ‘it’s always Day One.’

It takes Bezos nearly six minutes to get to the main point of the video, which is that, in his mind, Zappos makes the cut on all four of Bezos’ rules for good business. ‘Zappos is a company I’ve long admired, and for a very important reason,’ says Bezos, clearly enamored of his new acquisition.

‘Zappos has a customer obsession that’s so easy for me to admire.’

‘I get all weak-kneed when I see a customer-obsessed company, and Zappos certainly is that. Zappos also has a totally unique culture...and I’m super excited about that.’

-- David Sarno