Advertisement
Share

Market for electronic ‘paper’ to hit $9.6 billion by 2018

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

Sales of electronic ‘paper’ displays such those used in the Kindle and Sony Reader will approach $10 billion by 2018, up from an estimated $431 million this year, according to a report released today from DisplaySearch, a technology research firm.

“E-paper displays are taking off with consumers due to their low power consumption and ease of reading, especially in sunlight,” Jennifer Colegrove, DisplaySearch director of display technologies, said in a statement.

Advertisement

Colegrove said the popularity of ‘green’ products is expected to give digital paper a sales boost. Consumers who cringe at throwing away newspapers and magazines can read articles guilt free on devices with e-paper, which sip less power than back-lighted LCD displays.

As a result, annual sales of digital book readers are projected to zoom from 1 million units in 2008 to 77 million in 2018.

Because of their thin profile, electronic paper has been embedded in items other than readers too, including magazines, credit cards, store-shelf tags and even clothing. Sound odd? Talk to the jacket.

-- Alex Pham

Follow my random thoughts on games, gear and technology on Twitter @AlexPham.


Advertisement