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Apple to unveil ‘a major new product’ today

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Workers apply the Apple logo to the exterior of the Yerba Buena Center for the Arts in San Francisco where CEO Steve Jobs is expected to unveil a new tablet computer. Credit: Justin Sullivan/Getty Images.

Apple Inc. is on the verge of unveiling a new tablet computer that its rabid fans hope will become as huge a cultural phenomenon as its iconic iPod and iPhone. Anticipation for the tablet has been building since the secretive Apple reserved a stage for today at the Yerba Buena Center for the Arts in San Francisco.

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Apple has yet to release any details but industry watchers and company cultists have been speculating for weeks about a sleek new device than can play music and movies, peruse books, access e-mail and surf the Internet.

Apple Chief Executive Steve Jobs seems to be staking his reputation on the device, calling it in a press release this week “a major new product.” It is believed that Jobs, the visionary behind Apple’s revolutionary products, will make a rare appearance here today.

Will the latest Apple creation live up to the hype? We’ll find out when the event gets underway at 10 a.m.

Dan Fost (@sanfrandan) will report live from the Yerba Buena Center for the Arts.


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