Apple is a mobile device company, COO Tim Cook says


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Here are some snippets from Apple Chief Operating Officer Tim Cook’s keynote at the Goldman Sachs Technology and Internet Conference in San Francisco on Tuesday.

-- On mobile: Apple is a mobile device company. That transition began in 1991. Even the Macintosh business has become mostly mobile. The vast majority of Apple’s revenue comes from mobile devices or content for mobile devices.


-- On Google: Partner on maps and search, compete on mobile operating system and hardware phone space.

-- On digital media: Thinks Apple is the largest digital media company in the world.

-- On the iPhone: ‘We’ve just gotten started.’

-- On the iPad: Cook says he’s been using the iPad for about six months.

-- On how Apple priced the iPad. ‘We didn’t want to leave a pricing umbrella for competition, so we got very aggressive on this.’

-- On AppleTV: A hobby but ‘our gut tells us there is something there.’

Smart coverage here, here, here and here.

-- Jessica Guynn