No Flash, no problem, Apple says on iPad website


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One of the main complaints critics have with Apple’s iPad is that it doesn’t support Flash, a Web standard in use by 75% of video on the Internet, according to Adobe. But Apple doesn’t see it as a problem.

In a clever public relations move, Apple has added a page to its iPad site listing several top websites that will work with the tablet once it hits store shelves on Saturday. According to Apple, iPad owners will be able to watch videos on CNN, Vimeo, and many more.


‘iPad features Safari, a mobile web browser that supports the latest web standards -- including HTML5, CSS3, and JavaScript,’ Apple wrote on the page in a thinly veiled jab at Flash.

Apple undoubtedly realizes that Flash is a top standard on the Internet, but it’s trying to change that by leveraging the success of its current products and the iPad’s potentially bright future. It seems that Apple doesn’t want to conform to websites, it wants those websites to conform to it.

So far, Apple seems to be making significant headway. YouTube will work just fine on the iPad. Hulu, a top video site for people seeking network and cable television shows, could also work with the iPad in the coming weeks. Even Netflix plans to stream video content to the iPad.

And since Apple has a strong lineup of games available in its App Store from major developers, few iPad owners are likely to be hoping for more.

Apple’s battle with Adobe over Flash is far from over. But it’s now up to Adobe to fight back.

-- Don Reisinger