Read all about it! Device owners read more books, magazines and newspapers


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People who own digital reading devices such as’s Kindle, the Sony Reader and Apple’s iPad spend more time on books, magazines and newspapers than folks without those gadgets, according to a poll by the Harrison Group.

Tablet and e-reader owners between 18 and 64 years old reported spending 50% more time reading magazines. Users of tablets such as the iPad said they spent nearly 75% more time reading newspapers and 25% more time reading books.


Those who own dedicated reading devices such as the Kindle spend 50% more time reading newspapers and 45% more time reading books, according to the poll.

Where does all that time come from? People evidently are watching 25% less television and spending 20% to 30% less time cruising the Web, according to the online survey of 1,816 U.S. consumers.

Granted, the findings conveniently fit with the agenda of the two companies that commissioned the survey -- Zinio, a San Francisco start-up that sells magazines on tablet devices, and Qualcomm, a San Diego technology company that makes semiconductors and displays for digital readers.

But these are dark days for content publishers, and the survey offers a rare glimmer of hope. Tablet and digital-reader owners are more willing to pay for electronic books and periodicals. Between 82% and 86% say they’d be willing to pay, compared with 62% of the overall population.

What about people who don’t own a device? Don’t worry; about 13% said they plan to buy one in the next 12 months, according to the survey.

“It appears that tablet-based devices and eReaders have already become critical components of the personal technology suite,” said Jim Taylor, vice chairman of Harrison Group.


-- Alex Pham