Apple iPad tops kids’ Christmas wish lists in survey
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Preteens want an Apple iPad for Christmas more than any other item, according to a survey from the Nielsen Co.
The iPad took the No. 1 spot in a 17-item list, with 31% of children 6 to 12 saying they wanted to find one of Apple’s blockbuster tablets under the tree.
Second place on the under-13 list was a tie between and Apple’s iPod Touch and a computer (no specific brand), with each named by 29%
The Nintendo DS portable video game console was No. 4, on 25% of wish lists. Tied in fifth were the Sony PlayStation 3 video game console, any (non-iPhone) smart phone, and any mobile phone.
The Nintendo 3DS, which won’t be released in the U.S. until next March, came in the 10th spot on the list.
And an e-reader was the item on the list that children seemed to want the least, coming in at 17th with only 11% of kids saying they want to embrace the digital book format.
Teenagers had slightly different wants.
The top spot in the 13-and-up group was a computer, with 20%. Second place was a tie between a television and a (non-iPhone) smart phone.
The iPad was next with 18%, followed by a Blu-ray video disc player with 17%.
At the bottom of the teen was the Sony PlayStation Portable video game system, with just 5% saying they wanted one.
The Nielsen Co. conducted its survey in October.
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-- Nathan Olivarez-Giles