Vizio grabs top spot in LCD TV market in U.S.; Samsung still No. 1 overall


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Vizio knocked Samsung out of the No. 1 spot for LCD television shipments in the U.S. in the third quarter, but Samsung retained its top position for overall flat-panel TV shipments, according to the research firm ISuppli Corp.

For the three-month period ended Sept. 30, Vizio shipped 1.6 million LCD TVs to retailers, up 14.9% from the 1.4 million in the second quarter, ISuppli said.


The increase was enough to propel the Irvine-company to a 19.9% share of the American LCD TV market, passing Samsung as the leader.

Samsung’s shipments of LCD TVs during the third quarter dropped 1.5% to 1.4 million units, leaving it with it a 17.7% share, ISuppli said.

The South Korean tech giant’s small production of plasma TVs helped it hold on to its first-place overall spot for flat-panel TV shipments in the U.S. in the third quarter. The overall category consists of both LCD and plasma sets.

Samsung shipped 1.82 million flat-panel sets in the third quarter, up 0.2% from 1.81 million in the second quarter, earning Samsung a 19.3% share of overall shipments, ISuppli said.

Vizio -- which doesn’t make plasma TVs -- came in second for overall U.S. TV shipments during the same period.


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Correction: The previous version of this post said incorrectly that Vizio was based in Costa Mesa. Vizio is based in Irvine.