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Amazon.com looks to counter Google’s Groupon deal with investment in LivingSocial

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Groupon getting it on with Google (Groupoogle?) is turning out to be a sizzling deal for one of its top rivals.

LivingSocial, the Washington, D.C., social commerce company that competes with Groupon in the local deals space, is in talks to take a major strategic investment from Amazon.com that would give it a valuation of several billion dollars, reports All Things D’s Kara Swisher. (Venture Beat’s Owen Thomas was the first to report on investment rumors.)

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Interest in LivingSocial is soaring with Google offering $6 billion in cash and earnouts to buy Groupon. LivingSocial has 10 million subscribers in more than 120 markets and five countries, and it’s booking an average of $1 million plus a day.

Amazon.com does not have much of a toehold in daily deals. In June, it bought Woot, which offers a deal a day, for $110 million. Best part of that deal: The blog post from Woot.com Chief Executive Matt Rutledge.

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Google in talks to buy Groupon deal site

‘Daily deals’ sites turn discounts into a social media phenomenon

-- Jessica Guynn


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