Brightcove signs deal to distribute content on LG’s Internet-connected televisions

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LG’s Internet-connected TVs will soon be displaying content from Brightcove, a popular online video platform for businesses and news agencies.

Brightcove Inc., which has more than 2,700 customers in 50 countries, will roll out a software development kit later this year that will enable it users to build video-playing apps for LG’s NetCast software.

Among the Cambridge, Mass.-based company’s customers are the Discovery Channel, General Motors, the New York Times, Ticketmaster and Reebok.

‘Consumer electronics companies, such as our partner LG, are creating the largest global distribution network into the living room,’ said Eric Elia, Brightcove’s vice-president of TV solutions, in a blog post. ‘SmartTV, as LG calls their platform, is to the TVs of yore like smart phones are to feature phones.’


Elia noted that Piper Jaffray analyst Gene Munster has forecasted that 106 million Internet-ready TVs will be sold in 2012 -- each being an outlet for online video distribution.

Financial terms of the deal, or how long it will last, weren’t disclosed by either LG or Brightcove on Wednesday.

The deal to distribute content on LG’s NetCast TVs is Brightcove’s first pairing with a TV maker, though it can distribute video on set-top boxes such as the Boxee Box.

Brightcove also offers video players compatible with Adobe Flash and HTML5, in addition to mobile operating systems such as Apple’s iOS, Google Android, Nokia’s Symbian, HP WebOS, Windows Phone, and Research In Motion’s BlackBerry phones -- as well as Facebook and YouTube.


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