Silicon Valley entrepreneur wants to bring back paper postcards


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Paper isn’t exactly cool in the digital world. So why is one of its accomplished young entrepreneurs betting his new company on pulp?

Matt Brezina, co-founder of email management service Xobni, is putting his own spin on the postcard, that rectangular piece of heavy paper that can transport memories and souvenirs into your mailbox (the real deal in the physical world, not the one on your desktop).


The Postagram service, which is launching Tuesday, allows you to take a picture on the photo-sharing service Instagram and send it from your iPhone (or the Web) on a postcard for 99 cents. You can also include a 140-character message (so no longer than a Twitter update).

No more prepackaged photos of Roman arenas, African safaris or Hawaiian luaus. Now you can put your personal stamp on the postcards you send to family and friends (or yourself), and these are the kinds of keepsakes that may last longer on the refrigerator than the meatloaf inside. And, in a nifty trick, if they don’t want to keep the card, they can pop out the photo.

Brezina says his new company Sincerely will roll out products for other photo-sharing services and mobile platforms.

Every user who signs up in the first 24 hours gets one free Postagram to send.


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-- Jessica Guynn